Adam Gross is a technical and marketing innovator in the cloud computing market. As Vice President of Platform and Developer Technology, Adam brought to market salesforce.com’s popular force.com platform and grew the developer community to over 200,000 developers. Adam was also SVP of Sales and Marketing at Dropbox, founder of personalization leader Personify, and VP of Product Marketing at Grand Central (acquired by Google). Today Adam is an active member of the technology startup community and is an investor in and advisor to Heroku (acquired by salesforce.com), Dotcloud, GetSatisfaction, Pantheon, Streak, and E2 Apps.

Judy Loehr is one of the world’s leading consultants in B2B marketing for SaaS companies. As an early employee at salesforce.com, Judy was one of the company’s first product managers where she designed and launched the original Service Cloud product, the Campaign features within the Salesforce Marketing Cloud, and the Salesforce AppExchange. While at salesforce.com, Judy held Director and Senior Director positions in Product Management, Integrated Marketing and on the AppExchange teams. Since her time at salesforce.com, Judy has been acting CMO for top startups including Zuora, AppExtremes and ServiceMax and has applied her product launch, packaging and messaging expertise to over a dozen other SaaS companies.

Jen Pockell-Wilson is a connected and energetic leader in the B2B marketing arena.  Currently as Vice President of Marketing and Demand Operations at Demandbase, Jen applies her passion for aligning sales and marketing toward common goals through the coordination of language, systems and process.  Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also held positions at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development. Jennifer earned her M.B.A. in Marketing from the Graduate School of Management at the University of California at Davis and her B.A. from Lewis & Clark College.