End Marketing Tricks Get Marketing Treats from Full Circle CRM Halloween 12 Release
Halloween ’12 Release New Features
No marketing tricks, just marketing treats

Our new release eliminates the need for marketing tricks and gives Salesforce marketing users lots of treats! See what’s new in our Marketing Performance Management solution built 100% on the Salesforce Platform.

Campaign Influence Sophisticated Campaign Influence
Is your CEO asking you to impact revenue this quarter? Whether you have a short or long sales cycle you must first know which campaigns actually influence deals in your pipeline so you can direct resources to the campaigns that will help close business this quarter and next.

  • Customize campaign weighting and prioritization rules for your business.
  • Run three campaign influence models simultaneously, compare calculations, and refine your influence model.
  • One-click view to see how much pipeline and closed business each campaign has influenced.
Deal Explorer Deal Explorer
With a single click our new Deal Explorer feature shows you exactly how an opportunity was sourced, nurtured and influenced from initial lead all the way through the sales process.

  • Shows marketing’s impact on a specific deal.
  • Timeline view of opportunity shows which campaigns influenced the deal at every stage.
Sales Follow-Up SLAs Sales Follow-Up SLAs
Want to help your company drive more revenue? Make sure every marketing response is followed-up on in a timely manner. Our new Sales Follow-Up SLAs make it easy to define sales follow-up rules for every region, segment, product or even individual campaign.

  • Define different workflows across teams or based on the different types of
    marketing responses.
  • Monitor actual results with Sales Follow-Up SLA Reports.
  • Set up automated alerts to ensure every response is followed-up on in a timely manner.
Marketing Velocity Reports Marketing Velocity Reports
Understand how long it takes for marketing responses to make an impact on your business. See how fast (or slow) responses are nurtured through marketing and processed through sales.

  • Understand how you can make an immediate impact and what you need to do for the future.
  • Breakdown velocity analysis by segment, region, product or even campaign.

Talk with a Salesforce Marketing Expert

Twitter Tell your followers about Full Circle CRM’s latest release
Facebook Join our community on Facebook
Google Plus Share Marketing Performance Management with your Google+ circles
LinkedIn Enlighten marketers in your professional network about how Marketing Performance Management can help them transform their decision making process and improve ROI
“If you want to truly understand the impact
of your marketing dollars – this is it.”
—Julie Gibbs
Vice President Marketing, Good Technology