The answers you crave, the truth you need

Tired of caveats and “well, sort of” answers every time you try to pin down an answer about a campaign?  Are you sick of having to tap dance around numbers that are hard to explain? Our Marketing Intelligence module gives you the ultimate truth about how marketing is doing and everything you need to manage up, down and across your company.

Monitor Marketing’s Health

Be the first to know about the good, bad and the ugly.  View all of your answers and data in Salesforce – no more chasing down numbers across multiple systems.

  • Ensure you are marketing to your full database
  • Map marketing spending to revenue – determine accurate ROI
  • Understand any bottlenecks in the sales or marketing funnels
  • Real time reports & dashboards

Unleash Your Inner Marketing Scientist

Once you get a taste of our easy to use Salesforce marketing analytics you’ll want to geek out and go data crazy with easy to use:

  • Marketing funnel analysis segmented by any attribute on the campaign lead or account
  • Detailed pipeline and revenue attribution reports looking at first touch, last touch and the tipping point campaign performance
  • Weighted campaign influence models that are customizable to your unique business needs
  • Views in to individual opportunities through the Deal Explorer that allow you to see exactly how the deal was sourced, nurtured, and influenced all the way through the sales process

Plan and Forecast with Confidence

Get the rock solid data you need to plan your next quarter and year.  Forecast with confidence when your CEO asks you how much marketing will contribute to revenue next year.

  • Accurate and clear response, pipeline and revenue results
  • Velocity reports so you can see time to revenue by any campaign or response attribute
  • Campaign Influence reporting so you can intelligently make investment decisions based on the marketing mix that impacts revenue – not just the last touch campaign.
  • Detailed KPI information so you can plan revenue from new business, nurturing programs, and install base growth