Marketing Performance Management
For the Salesforce Marketing Cloud

We are passionate about marketing data, marketing analytics and helping marketing teams drive more revenue. But to get the right answers you need to have the right level of data – captured in the right way. We understand this better than anyone. That’s why our product starts with a sophisticated response lifecycle management module – to transform how you capture data in the Salesforce Marketing Cloud so that it’s possible to get the data and analysis you need.

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Get all the Marketing Metrics you need

Full Circle CRM’s Marketing
Performance Management
solution includes:

Response Lifecycle Management

Transform your current leads and contacts process into a rich response lifecycle management solution that ensures follow up on every response you generate.

Learn More › Unified response workflow Best Practice Lead Management Sales & Marketing Funnel Alignment Contact Management

Marketing and Sales Intelligence

Get full funnel metrics and rich influence analysis for both marketing and sales natively in Salesforce.

Learn More › Marketing ROI Marketing velocity analysis Campaign Influence Truth reports Sophisticated funnel analysis

Campaign Management

Enrich your Salesforce marketing experience with campaign-based scoring and full historical reporting for every campaign, response and outcome.

Learn More › Marketing metrics Campaign-based scoring Deal Explorer Full history of every response

Built Natively on the Salesforce1 Platform

  • Works out of the box with campaigns, leads, contacts and opportunities
  • All marketing and sales data is in the same system
  • Easy to configure and seamless upgrades

Our solution works out
of the box
with all the
leading marketing
automation solutions

Talk with our Marketing Data Experts

We’ve thought of everything you need
be a more
scientific marketer

  • Accurate campaign ROI
  • Weighted campaign influence models
  • Waterfall funnel analysis
  • Response lifecycle management
  • Best-practice lead management
  • Contact management workflow
  • Funnel velocity analysis
  • SLA enforcement
  • Lead & contact assignment reports
  • Marketing spend-time-to-revenue reports
  • Campaign based scoring
  • “Truth Reports”
  • Tipping point analysis
  • Aging analysis
  • Response scoring
  • Historical response outcomes
  • Central view of response dispositions
  • Unified reporting across leads & Contacts
  • Integrated sales & marketing funnels
  • Deal Explorer