Response Lifecycle Management

The traditional linear lead funnel is dead. Modern lifecycle marketing generates responses from brand new prospects, past prospects, and existing customers, and people often respond to more than one offer or campaign. Our Marketing Response Lifecycle Management module transforms your current leads and contacts process for Salesforce and ensures follow-up on every response you generate.

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Our best-practice marketing response lifecycle management module helps you drive more revenue from every campaign with:

Unified Marketing Response Workflow

Empower Sales to follow up with every qualified marketing response generated, regardless of whether that individual happens to be a lead or contact. Our unified marketing response workflow gives your sales team an easy way to follow up on every response and lets Marketing track the outcome of every interaction.

Best-Practice Lead Management

Remember that perfectly linear lead lifecycle? It makes for a clean picture, but it’s not how marketing works in the real world. What about when someone doesn’t engage and falls out of your pipeline? What about the prospects who respond to multiple campaigns? Today’s marketing is full lifecycle marketing–where you engage with all actionable responses regardless of whether they happen to be a lead or a contact.


We provide lead management best-practices for Salesforce that will help you identify more opportunities from each campaign. Learn More ›

Download our Best Practices
Lead-Lifecycle White Paper

Sales and
Marketing Alignment

Want Sales and Marketing to get along? Start by working off of the same data. Nothing forces you to work out the kinks like the hard cold truth. Full Circle CRM captures all of the data for every response and exactly what happens to every response. We use this data to give you an integrated sales and marketing funnel with insights into volume, quality, conversions, and marketing velocity.

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Contact Management

Ever wonder what happens when an existing contact responds to a campaign? Or how you could drive more revenue from your existing contact database? Full Circle CRM helps you market to, and follow up with, your contact database–which can be some of your most qualified prospects! Our rich contact workflow makes it easy for Sales to follow up on responses from existing contacts and lets Marketing analyze results across both leads and contacts in a single report. Learn More ›

Now I can understand the true value of my marketing programs and accurately quantify Marketing's contribution to revenue

—Michelle Kim, Director, Demand Generation, Mashery
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