Marketing and Sales Intelligence

What good is marketing intelligence if it’s not integrated with sales intelligence? Does it matter that you have the right answer if sales never believes you? Sales and marketing can never reach the Kumbaya moment until both teams are looking at the exact same data. That’s why all of our marketing data and marketing analytics are built right inside Salesforce.

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Get full funnel metrics, sophisticated and flexible influence models and velocity analysis across both sales and marketing with:

Campaign Influence Models
and Reports

Do you have a multi-touch marketing and sales process? If so campaign ROI isn’t enough. ROI alone can’t tell you where to invest to help sales close more deals this quarter or which programs are accelerating deals through your pipeline. To truly understand the impact each program in your marketing mix has on revenue you need weighted campaign influence.

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Actionable Funnel Analysis

Demand waterfall analysis is an invaluable way to understand your business, identify bottlenecks and optimize throughput. Full Circle CRM is the only solution that can give you a customized view of your integrated marketing and sales funnel built on the Salesforce1 Platform.

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SLA and
Assignment Reports

Want to squeeze more pipeline out of every campaign? Then make sure qualified responses don’t slip through the cracks– regardless of whether the response is from a new leads or an existing contact. Response follow up assignment and SLA reports track the volume, follow-up activity, age and outcome for every response so you can make sure responses don’t slip through the cracks. By empowering Sales Management with full visibility to response assignment volume and outcomes, you can align to ensure sales targets are met.

Deal Explorer

Ever doubt marketing’s impact on a new deal? If you want to show marketing’s impact on revenue then make it personal. Our Deal Explorer feature shows sales reps a detailed history of every marketing campaign that touched and influenced each individual opportunity – right there on their opportunity screen.

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Now I can understand the true value of my marketing programs and accurately quantify Marketing's contribution to revenue

—Michelle Kim, Director, Demand Generation, Mashery
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